thumbnail image

Joe SEN

Strategy & Soul

  • IN PROFILE

    I grow the World’s best brands, leading interdisciplinary teams to make groundbreaking work happen across advertising, content, and experiences.

     

    Have worked alongside clients such as AccorHotels, Apple, BMW, Dove, Evian, Energizer, Expedia, Facebook, Google, Gardens by the Bay, Huawei, Instagram, LG, LinkedIn, M1, Mondelez, Netflix, Nissan, P&G, Samsung, Sanofi, Singapore Airlines, StarHub, Suntory, Toyota, Uber, Visa, the Walt Disney Company, WWF, and Zespri. Currently the Global Sales and Innovation Lead for the Zinc Group. Past career stops include Media.Monks, Dentsu International, TBWA, and Microsoft.

  • EXPERTISE

    Strategic Consulting

    Working with organizations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, competitive positioning, the establishment of new strategic partnerships, and channel development.

     

    Business Goals & Operations Analysis • Competitive Environment Assessment • Defining Positioning & Competitive Advantage • Needs & Solutions Prioritisation • Strategic Partnership Development

    Marketing Strategy & Planning

    Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement through innovative uses of authoritative and interactive media.

     

    Creative & Media Strategy & Planning • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning

    Persuasive Experience Planning

    Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.

     

    App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams

    Media Brand Management

    The development and management of an editorial, broadcast, or interactive media property and its presence across traditional and new media channels. Including the organization and administration of its resources, workflows, practices, and standards.


    Editorial & Production Management • Content Development & Planning • Content Production • Media Production & Broadcasting

    Persona-Based Marketing

    The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organizational teams.

     

    Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities

    Product & Service Design

    Driving the design, development, go-to-market, and continued growth of product and service offerings. With specialisms in the categories of media/content delivery platforms and strategic insights & marketing solutions.

     

    Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning

  • Experience

    2022

    Global Sales & Innovation Lead

    Zinc Group

    2020-21

    Head Strategy Monk

    MediaMonks

    2020

    Chief Strategy Officer

    Dentsu Aegis Network, Singapore C+C

    2019

    Chief Strategy Officer

    Dentsu Aegis Network, Singapore Media Group (Carat, dentsu X, iProspect, Vizeum)

    2018

    Head of Strategy, APAC

    dentsu X | Dentsu Aegis Network

    2017

    Head of Strategy

    dentsu X Singapore | Dentsu Aegis Network

    2016

    Head of Strategy

    Dentsu Möbius Media (DM2) | Dentsu Aegis Network

    2015

    Strategy Director

    Dentsu Möbius | Dentsu Aegis Network

    2013

    Director, Content Strategy

    Creative Juice \ TBWA K.Lumpur

    2012

    Director, Business Strategy

    PopDigital / The Greatest Hits

    2010

    Content & Editorial Lead

    Yes 4G | YTL Communications

    2008-09

    Malaysia Editor,

    MSN Malaysia

    Catcha Digital / Microsoft

  • Education

    Hyper Island, Singapore

    Digital Media Management, M.A.

    2014 - 2015

    Thesis subject: Applying Persuasive Technology theory and Fogg's Behavior Model to the creation of Persuasive Customer Experience Design.

    Richmond, The American International University in London

    Communications, B.A. cum laude

    2003 - 2007

    Minors in History and Art, Design and Media

    Thesis subject: "The Hidden Discourse: A Study of Political Satire in Contemporary American Standup Comedy."

    The Open University

    Creative Arts and Communications, B.A. (First Class Hons.)

    2003 - 2007

  • Get in Touch

    Get my deets via Popl™

    Save My Contact Card

© Johanan Sen 2022

Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More