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Joe SEN

He/him/his

  • Hej!
  • What I Do
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    • Hej!

      Strategic Consulting • Data-Driven Marketing • Creative Advertising • Persuasive Experience Design

       

      I have driven growth for the World’s best brands, leading interdisciplinary teams to make groundbreaking work happen. Having powered Creative, CXM, Data and Media Performance teams through Strategy, I can optimise whatever you can flight. I get teams moving. Teams that deliver unassailable, foundational work in global, regional, and single-market contexts. We also have a blast making it happen!

       

      Current/past clients include AccorHotels, Apple, BMW, Disney, Dove, Evian, Energizer, Expedia, Facebook, Google, Gardens by the Bay, Huawei, Instagram, LG, LinkedIn, M1, Mondelez, Netflix, Nissan, P&G, Samsung, Sanofi, Singapore Airlines, StarHub, Suntory, Toyota, Uber, Visa, WWF, and Zespri. Currently the Head of Strategy at MediaMonks. Previous career stops include Dentsu International, Microsoft, and TBWA.

       

      Find me on LinkedIn

    • EXPERTISE

      Strategic Consulting

      Working with organizations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, competitive positioning, the establishment of new strategic partnerships, and channel development.

       

      Business Goals & Operations Analysis • Competitive Environment Assessment • Defining Positioning & Competitive Advantage • Needs & Solutions Prioritisation • Strategic Partnership Development

      Marketing Strategy & Planning

      Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement through innovative uses of authoritative and interactive media.

       

      Creative & Media Strategy & Planning • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning

      Persuasive Experience Planning

      Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.

       

      App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams

      Media Brand Management

      The development and management of an editorial, broadcast, or interactive media property and its presence across traditional and new media channels. Including the organization and administration of its resources, workflows, practices, and standards.


      Editorial & Production Management • Content Development & Planning • Content Production • Media Production & Broadcasting

      Persona-Based Marketing

      The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organizational teams.

       

      Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities

      Product & Service Design

      Driving the design, development, go-to-market, and continued growth of product and service offerings. With specialisms in the categories of media/content delivery platforms and strategic insights & marketing solutions.

       

      Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning

    • Experience

      2020-21

      Head Strategy Monk, SEA

      MediaMonks

      2020

      Chief Strategy Officer

      Dentsu Aegis Network, Singapore C+C

      2019

      Chief Strategy Officer

      Dentsu Aegis Network, Singapore Media Group (Carat, dentsu X, iProspect, Vizeum)

      2018

      Head of Strategy, APAC

      dentsu X | Dentsu Aegis Network

      2017

      Head of Strategy

      dentsu X Singapore | Dentsu Aegis Network

      2016

      Head of Strategy

      Dentsu Möbius Media (DM2) | Dentsu Aegis Network

      2015

      Strategy Director

      Dentsu Möbius | Dentsu Aegis Network

      2013

      Director, Content Strategy

      Creative Juice \ TBWA K.Lumpur

      2012

      Director, Business Strategy

      PopDigital / The Greatest Hits

      2010

      Content & Editorial Lead

      Yes 4G | YTL Communications

      2009

      Malaysia Editor,

      MSN Malaysia

      Catcha Digital / Microsoft

      2008

      Country Editor,

      MSN Malaysia

      Microsoft

    • ASK ME OUT TO COFFEE

      My career has been built on some great conversations had over coffee. If you'd like to meet over a cup of - y’know - drop me a line below.

      Send

    © Johanan Sen 2021

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