Joe SEN
Strategic Growth & Marketing Lead
I grow the World’s best brands, leading interdisciplinary teams to make ground-breaking work happen across marketing, innovation, and customer experience design.
Have worked alongside clients such as AccorHotels, Apple, BMW, Dove, Evian, Energizer, Expedia, Facebook, Google, Gardens by the Bay, Huawei, Instagram, LG, LinkedIn, M1, Mondelez, Netflix, Nissan, P&G, Samsung, Sanofi, Singapore Airlines, StarHub, Suntory, Toyota, Uber, Visa, the Walt Disney Company, WWF, and Zespri.
Strategic Consulting
Working with organizations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, competitive positioning, the establishment of new strategic partnerships, and channel development.
Business Goals & Operations Analysis • Competitive Environment Assessment • Defining Positioning & Competitive Advantage • Needs & Solutions Prioritisation • Strategic Partnership Development
Marketing Strategy & Planning
Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement through innovative uses of authoritative and interactive media.
Creative & Media Strategy & Planning • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning
Persuasive Experience Planning
Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.
App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams
Media Brand Management
The development and management of an editorial, broadcast, or interactive media property and its presence across traditional and new media channels. Including the organization and administration of its resources, workflows, practices, and standards.
Editorial & Production Management • Content Development & Planning • Content Production • Media Production & Broadcasting
Persona-Based Marketing
The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organizational teams.
Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities
Product & Service Design
Driving the design, development, go-to-market, and continued growth of product and service offerings. With specialisms in the categories of media/content delivery platforms and strategic insights & marketing solutions.
Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning
2022
Global Sales & Innovation Lead
Zinc Group
2020-21
Head Strategy Monk
MediaMonks
2020
Chief Strategy Officer
Dentsu Aegis Network, Singapore C+C
2019
Chief Strategy Officer
Dentsu Aegis Network, Singapore Media Group (Carat, dentsu X, iProspect, Vizeum)
2018
Head of Strategy, APAC
dentsu X | Dentsu Aegis Network
2017
Head of Strategy
dentsu X Singapore | Dentsu Aegis Network
2016
Head of Strategy
Dentsu Möbius Media (DM2) | Dentsu Aegis Network
2015
Strategy Director
Dentsu Möbius | Dentsu Aegis Network
2013
Director, Content Strategy
Creative Juice \ TBWA K.Lumpur
2012
Director, Business Strategy
PopDigital / The Greatest Hits
2010
Content & Editorial Lead
Yes 4G | YTL Communications
2008-09
Malaysia Editor,
MSN Malaysia
Catcha Digital / Microsoft
Hyper Island, Singapore
Digital Media Management, M.A.
2014 - 2015
Thesis subject: Applying Persuasive Technology theory and Fogg's Behavior Model to the creation of Persuasive Customer Experience Design.
Richmond, The American International University in London
Communications, B.A. cum laude
2003 - 2007
Minors in History and Art, Design and Media
Thesis subject: "The Hidden Discourse: A Study of Political Satire in Contemporary American Standup Comedy."
The Open University
Creative Arts and Communications, B.A. (First Class Hons.)
2003 - 2007
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© Johanan Sen 2022