Joe SEN

Working with organizations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, competitive positioning, the establishment of new strategic partnerships, and channel development.

Business Goals & Operations Analysis • Competitive Environment Assessment • Defining Positioning & Competitive Advantage • Needs & Solutions Prioritisation • Strategic Partnership Development

Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement through innovative uses of authoritative and interactive media.

Creative & Media Strategy & Planning • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning

Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.

App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams

The development and management of an editorial, broadcast, or interactive media property and its presence across traditional and new media channels. Including the organization and administration of its resources, workflows, practices, and standards.

Editorial & Production Management • Content Development & Planning • Content Production • Media Production & Broadcasting

The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organizational teams.

Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities

Driving the design, development, go-to-market, and continued growth of product and service offerings. With specialisms in the categories of media/content delivery platforms and strategic insights & marketing solutions.

Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning