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Joe SEN

uncommon sense

  • Hej!
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    • Hej!

      Strategic Consulting • Data-Driven Marketing • Creative Advertising • Persuasive Experience Design

       

      Whether awakening the Force in a new generation of Star Wars fans or growing market share for Huawei, this seasoned strategist has demonstrated the ability to lead diverse, interdisciplinary teams to new levels of success in a variety of highly competitive industries and fast-paced environments.

       

      With a robust record that stretches across strategic consulting, data-driven marketing, creative advertising, service design and product development, Joe has worked alongside such clients as BMW, Disney, Dove, Energizer, Expedia, Gardens by the Bay, Huawei, Mondelez, Nissan, Singapore Airlines, Suntory, Uber, Visa and WWF.

       

      Currently the Head Strategy Monk at MediaMonks SEA. Previous career stops include the Dentsu Aegis Network, TBWA and Microsoft.

       

      Find me on LinkedIn

    • Skills

      Marketing Strategy & Planning

      Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement in innovative uses of authoritative and interactive media.

       

      Creative & Media Strategy • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning

      Strategic Consulting

      Working with organisations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, the establishing of new strategic partnerships and channel development.

       

      Strategic Research & Planning • Competitive Landscape Analysis • Value Proposition Design • Strategic Partnership Development

      Persuasive Experience Planning

      Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.

       

      App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams

      Media Brand Management

      The development and management of an editorial, broadcast or interactive media property and its presence across traditional and new media channels. Including the organisation and administration of its resources, workflows, practices and standards.


      Editorial & Production Management • Content Development & Planning • Content Production • Media Production & Broadcasting

      Persona-Based Marketing

      The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organisational teams.

       

      Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities

      Product & Service Design & Development

      Driving the design, development and continued growth of product and service offerings. Value proposition design for organisations in the spaces of content, media and marketing.

       

      Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning

    • Experience

      2020

      Head Strategy Monk, SEA

      MediaMonks

      2020

      Chief Strategy Officer

      Dentsu Aegis Network, Singapore C+C

      2019

      Chief Strategy Officer

      Dentsu Aegis Network, Singapore Media Group (Carat, dentsu X, iProspect, Vizeum)

      2018

      Head of Strategy, APAC

      dentsu X | Dentsu Aegis Network

      2017

      Head of Strategy

      dentsu X Singapore | Dentsu Aegis Network

      2016

      Head of Strategy

      Dentsu Möbius Media (DM2) | Dentsu Aegis Network

      2015

      Strategy Director

      Dentsu Möbius | Dentsu Aegis Network

      2013

      Director, Content Strategy

      Creative Juice \ TBWA K.Lumpur

      2012

      Director, Business Strategy

      PopDigital / The Greatest Hits

      2010

      Content & Editorial Lead

      Yes 4G | YTL Communications

      2009

      Malaysia Editor,

      MSN Malaysia

      Catcha Digital / Microsoft

      2008

      Country Editor,

      MSN Malaysia

      Microsoft

    • ASK ME OUT TO COFFEE

      My career has been built on some great conversations had over coffee. If you'd like to meet over a cup of - y’know - drop me a line below.

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    © Johanan Sen 2020

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