Joe SEN
Strategist • Marketing & Advertising
Hej!
Strategic Consulting • Data-Driven Marketing • Creative Advertising • Persuasive Experience Design
Whether awakening the Force in a new generation of Star Wars fans or growing market share for Huawei, this seasoned strategist has demonstrated the ability to lead diverse, interdisciplinary teams to new levels of success in a variety of highly competitive industries and fast-paced environments.
With a robust record that stretches across strategic consulting, data-driven marketing, creative advertising, service design and product development, Joe has worked alongside such clients as BMW, Disney, Dove, Energizer, Expedia, Gardens by the Bay, Huawei, Mondelez, Nissan, Singapore Airlines, Suntory, Uber, Visa and WWF. Currently in the position of Chief Strategy Officer of Dentsu Aegis Network's One Singapore Media Group. Previous career stops include Microsoft, YTL and TBWA.
Skills
Marketing Strategy & Planning
Building measurable value for brands through crafting informed narratives and identifying opportunities for meaningful engagement in innovative uses of authoritative and interactive media.
Creative & Media Strategy • Market Landscape Analysis • Audience Discovery • Branded Content • Social Media Marketing • Inbound Marketing • Brand Experience Planning
Strategic Consulting
Working with organisations to identify opportunities for growth and long-term value. Working in the areas of customer discovery, market validation, proposition design, the establishing of new strategic partnerships and channel development.
Strategic Research & Planning • Competitive Landscape Analysis • Value Proposition Design • Strategic Partnership Development
Persuasive Experience Planning
Enhancing the persuasiveness as well as understanding the semiotics of digital experiences. Improving the overall effectiveness of touchpoints and journeys through strategic UX frameworks.
App/Site Content Audit • Competitive Audit & Analysis • Stakeholder Analysis • Behaviour Modelling • Strategic Consulting with Design Teams
Media Brand Management
The development and management of an editorial, broadcast or interactive media property and its presence across traditional and new media channels. Including the organisation and administration of its resources, workflows, practices and standards.
Editorial & Production Management • Content Development & Planning • Content Production • Media Production & BroadcastingPersona-Based Marketing
The identification and development of consumer/user archetypes by their relevance to a business and the solutions it seeks to deliver. Making insights on these consumer archetypes actionable for various interdisciplinary organisational teams.
Consumer Research & Analysis (Study of Demographics, Behavioural, Psychographic Traits) • Factor & Cluster Analysis • Market Segmentation • Mapping Persona Archetypes by Commercial Objectives & Channel Priorities
Product & Service Design & Development
Driving the design, development and continued growth of product and service offerings. Value proposition design for organisations in the spaces of content, media and marketing.
Market Context Research & Analysis • Needs Assessment & Analysis • Stakeholder Engagement • Collaborative Ideation • Proposition Design • Channel Design • Go-To-Market Strategy & Planning
Experience
2019
Chief Strategy Officer
Dentsu Aegis Network, Singapore
2018
Head of Strategy, APAC
dentsu X | Dentsu Aegis Network
2017
Head of Strategy
dentsu X Singapore | Dentsu Aegis Network
2016
Head of Strategy
Dentsu Möbius Media (DM2) | Dentsu Aegis Network
2015
Strategy Director
Dentsu Möbius | Dentsu Aegis Network
2013
Director, Content Strategy
Creative Juice \ TBWA K.Lumpur
2012
Director, Business Strat.
PopDigital / The Greatest Hits
2010
Content & Editorial Lead
Yes 4G | YTL Communications
ASK ME OUT TO COFFEE
My career has been built on some great conversations had over coffee. If you'd like to meet a Joe over joe, drop me a message.
© Johanan Sen 2020